- Rick Martira
Vice President of Growth Marketing at iHeartMedia
Creativity is Intelligence having fun.
- Albert Einstein
- EXPERIENCE
iHeartMedia
Vice President, Growth Marketing
2024 – Present
Fanatics / PointsBet (Fanatics aquired Pointsbet)
Eexecutive Vice President, Marketing & Media
2018 – 2024
Unifed / iHeartMedia (iHeartMedia acquired Unified)
Vice President of Marketing & Media Strategy
2011 – 2018
MediaCom
Digital Director
2010 – 2011
Singer Direct (an Omnicom agency)
Associate Media Director
– 2010
Digitas
Media Planner
– 2008
Advisory Boards
Advisory Board Member Looking to Share Insights and Grow Culture
Appreiz
Software to Help Develop Better, Positive Culture Within Organizations
Marketing Advisory Board
Peer Ideation and Knowledge Share
SKILLS
Over 18 years of experience developing marketing strategies that drive revenue.
Skill sets endorsed on LinkedIn including:
Marketing
BrandingPartnerships
Media StrategyEmerging MediaMarketing IntelligenceDemand GenerationBranding
Digital MediaMarketing Investment StrategyChallenger MarketingTeam Leadership- EDUCATION
Quinnipiac University
Marketing & Public Relations
2001 - 2005
I've been lucky to work with some of the best and brightest people in our industry.
Here is what some of them have to say about working together:
Jason Beckerman
Co-Founder and CEO at Unified
Rick has been critical to the success of UNIFIED's fast paced growth . I am excited to see him grow further into a leader within our organization. There could not be a better person to work with. He has mastered the media landscape, especially in social.
Heather Bresnahan
Director, International Media at Microsoft
There are so many wonderful things to say about Rick that I have selected excerpts of his performance reviews to share...these comments come from me, folks that worked along with and reported to Rick during his time at our agency.
His client satisfaction scores were always strong and above average!
Rick is professional, courteous, patient, and thoughtful. He is a great teacher and a font of information; more importantly, he is always looking to learn new things. He is a strong leader and a great example for the Digital Team.
As a manager, Rick has excelled in controlling both the responsibility and amount of work delegated Rick adheres to both a “lead by example” and “lead by teaching” style of management and set the right attitude for the entire organization. Rick is a very respectful and admirable coworker, with an immeasurable amount of care for his colleagues both in and out of the workplace.
One of Rick’s strengths is his ability to stay calm, level headed and find solutions when problems arise to ensure smooth executions of programs. He did a great job transitioning Pogo’s creative work to a new resource on the team and explaining the background and goals of the project and providing clear direction of how the process works. It was a seamless shift because of his attentiveness to answer my questions and ability to explain in detail.
Rick is an excellent communicator. He exudes trust and credibility in his verbal communication. He backs up his point of view with data and sound reasoning with all the people he interacts with on a consistent basis.
Rick has really stepped up in the past 12 months taking over the Account Management responsibilities for Pogo, The Sims and EA Store. He has shown initiative by becoming our in-house social media expert by attending networking events, exploring and evaluating new partner opportunities in this space.Paulina Tomsia
VP of Media at VaynerMedia
I had the great pleasure of working with Rick as my AMD at MediaCom. Rick has a deep understanding of the digital industry and is always up to date with new and emerging media and technology. He is also an excellent leader and all of his colleagues would turn to him for insight or assistance. When it comes to presentations, Rick has a knack for making even the most confusing or dull information seem exciting and fresh. On top of it all, Rick is an overall great guy and I'm happy that I not only got to call him my boss, but also my friend.Annalee Gould
Vice President of Strategic Accounts at Unified
Rick never ceases to amaze. The quality of work he is able to produce while balancing a million highly detailed assignments is unlike anything I've ever seen. Rick is incredibly sharp, creative, responsive, and even keeled, even under immense pressure. He influences my ability to perform daily, and I am grateful to have him on my team.Stephanie Insdorf (formerly Sharkey)
VP, Integrated Planning at Universal McCann
I was fortunate enough to have Rick as my AMD at Mediacom. In the year we worked together he was able completely transformed the accounts we worked on by making conservative clients feel comfortable pushing the needle and embracing new and emerging technology. He was able to cut workloads in half by creating a more efficient reporting template and constantly taught the team how to produce higher quaility work more efficicnelty. He was also an excellent manager/mentor who helped get me to where I am today. I would recommend Rick for any job and know where ever he is he will succeed.Rob Patton
Director of Enterprise Strategy at Rocket Fuel Inc.
Rick is a superb manager that combines his expertise of digital media with a passion and skill for working with team members and clients alike. With regards to overall client strategy, his thinking is always at the forefront of the industry, and he has a knack for tending to short-term goals while always keeping the bigger picture in mind. Client satisfaction and building meaningful relationships are his overarching priorities, and I would recommend him as an invaluable asset for any team he wants to be a part of.Claudio Baptista
Senior Manager, User Designer, The Walt Disney Studios
Every time that I had to work with Rick on the same project I had a smile on my face. His upbeat attitude under any circumstance made every challenge easy to deal with. Rick provides the highest level of leadership on a client’s business. He is an expert in all digital media principles, effective communicator and possesses the ability to both work and lead a group in a team environment. I definitely recommend Rick for any corporation which values a complete digital media professional.Marc Blum
Sales Manager, East Coast at Unified
Rick is the all-star point guard of Unified, assisting everyone and making all of his teammates better. From top down, Rick is the go to resource for social strategy and education. Rick's quick thinking, presentation skills and unflappable demeanor are what I admire most about him. I do NOT recommend Rick to any other company because if he left Unified, it would have a detrimental impact on my sales performance.Ethan Horne
Product Manager at Morsum
I have been lucky enough to work alongside Rick while at Unified. He is an absolute workhorse. His ability to lead and manage so many different projects at once never ceases to amaze me. Rick simply operates on another level. Unified is extremely lucky to have him.Russell DiDona
Account Strategist at Choozle
Rick was great to work for. He was extremely knowledgeable, patient, fun, and always listened. He made me feel like a crucial member of his team and he valued my input and suggestions. Rick helped me grow as an employee, a professional, and a person; he helped me get started down a great career path.- LET'S CHATGreater New York City Area
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